There are 2000 billionaires on the earth as of now. One such billionaire is Jeff Hoffman whose company priceline.com is valued at $60 Billion.
Learning from his life, interviews, and life of other successful people here are the few key points that unlock the secret to success:
Very early in life, successful people have understood that money can only be made through people. To be successful in life, you must be a problem solver.
Let’s understand from a perspective of jobber and an Entrepreneur. Why would people give you the job? Or why would customers come to you and give you the business? It’s only and only if you solve somebody’s problem.
If you really want to be successful and rich in life be a problem solver. It will not only give you satisfaction and success but money will flow with that.
Say to yourself– I love problem-solving.
2. NEVER TO FOCUS ON MONEY
All successful people never focused on money. Ophray Winfrey said, “The reason I have been able to be so financially successful is my focus has never, even for one minute been money.”
Jeff Hoffman in his interviews always stated that never focus on money. He said to focus on problem-solving.
Focus all your energies on the aim higher than the money. If you focus on the money you focus on money only. You end not getting even that.
If you focus on something higher, something higher will be achieved. Obviously, money will be one of that. It is that process that follows.
3. CHASE EXCELLENCE
Success and richness come from excellence. All successful people focus on excellence. If you chase excellence in whatever you do, you become excellent.
Once you become excellent people run after you. You now have the Midas touch. Excellence is a value if you focus on that it grows higher and higher.
The more excellent you are the more successful and rich you are. According to Jeff Hoffman – if you worry about excellence people will show you the money.
4. WHEN YOU DO SOMETHING RIGHT – IN THE HINDSIGHT YOU LOOK SMART
The right thing at the right time is the synonym to success. According to Jeff, if you do something right – in the hindsight you look smart. Doing the right required lot of lessons learned in the past.
There had been many instances where you were not able to just take the right step. Now focusing on excellence, caring for your work and customer you will do the right thing.
Once you do the right thing people will always wonder how could you be so smart.
This is the secret to success.
5. DEFINE YOUR PERSONALITY
Be it a company or as a person you are, if you are able to define your personality right team will connect you. As a person right people will connect with you and will form a team.
You will be on right projects and be delivering successful tasks.
As an entrepreneur or a company according to Jeff is all about Defining your company’s personality.
He says If you are a company – deliver your organization’s personality in all advertisement campaigns.
As a person whenever you talk to people you should be the right advertisement for your personality.
6. DEFINE YOUR CULTURE AND VALUES
Culture and values are those sets of norms for which you stand for. If you do not stand for something you fall for anything.
Defining culture and values help you to stay focused, and pick the right teams and people.
As a jobber, your core values will get you a job that fits your values. The reason is wherever your core values match the culture of the company you will be a good fit. That will supercharge your productivity and success.
As a company, your culture and values will help you attach to people and talent that fits in your culture. Your recruiters over a cup of coffee can find out if a person being recruited is a cultural fit.
Define and see the secret.
7. TRACK YOUR COMPETITOR BUT FOCUS ON YOUR WORK
If you are a jobber understand what your competitor colleague in your company or other company is doing. But do not focus all your energies on him only. Instead, focus on your excellency and your work, and understand that your work will come from your customer.
If you are a jobber or an entrepreneur looking for success in your career or in business or life, focus on your end customer for whom you are working. Deliver him the best in the best of his capacity. Soon you will see financial success in your organization.
8. TRACK YOUR COMPETITOR BUT ATTRACT YOUR CUSTOMER
If you are a company, according to Jeff Attract your customers. He narrates the story of his company that was into airline travel. His company acquired the majority of customers of American Express – a Multi-Billion Dollar Company. He asked his customers what they wish to have in the industry. How are all companies handling travel? His company researched further What do you wish to have that not even American express is unable to do?
Soon in a short span of years, an American express asked him “Why do our customers love you more?”
When your competitor asks you about your customer, this is the key to success. Excellence should come from spending time with the customer.
Your customer is your success.
Your customer is your money.
9. ONE THING AT A TIME
You might have been hearing for a long that you love doing many things at a time. You believe that successful people are multi-taskers. Partially you are true.
All multitaskers do many things but they focus on one thing at a time. One act, one task that is given 100 percent leads to successful accomplishment.
10. DEFINE YOUR GOALS – NEVER KNOW WHEN ENOUGH IS ENOUGH
As a person, you need to define your goals. For any work you undertake, first, ask yourself why you are doing this? What do you want to get out of this? Define what makes you happy and define your money goal also.
Many people are there in this world who keep on working day night and day long even after achieving much because they do not know when enough is enough.
According to Jeff Hoffman As an entrepreneur, you need to define your monetary and happiness goals.
As you are working hard sometimes with extended hours, enjoy your success once you achieve the goal. Defining the goal helps you relax once you achieve what you have defined.
So the process is Define – Achieve and Enjoy your success.
A Balanced well-rounded life is a secret to success.
According to Jeff Hoffman Balance is the key to success. As an entrepreneur, you keep Digging in and doing things. You may even be working 7 days a week. When you are an entrepreneur you do work a lot.
There is no big success without a work ethic.
One should have a well-balanced and well-rounded life. So once a goal is achieved enjoy your success.
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